Maintain the regular business operations of our Advertising and Marketing departments (such as one-time pop-ups or “hero” displays when first visiting a site and to collect impressions and click data)
Help to diagnose and correct downtime, bugs, and errors in our code to ensure that our products are operating efficiently
Perhaps the coolest feature is it allows us, if you sign up for email communication, to send content you’d like direct to your mailbox!
Monitor site traffic and behavior flows of users
Measure the effectiveness of on-site products
Measure the effectiveness of off-site marketing campaigns and tactics.
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